Good candidates check out the company before they apply. A little setup makes your job posts far more effective.

Set up the employer profiles first

  • Indeed: create an employer account and complete the company profile — logo, description, location and website.
  • LinkedIn: create a company page with a banner, description and website link.

Write clear job posts

  • A specific job title people actually search for
  • A short summary of the role and what success looks like
  • Responsibilities and requirements, kept realistic
  • Pay range and benefits where required or possible

Organize the pipeline

Decide where applications will be reviewed, who responds, and how quickly. A fast, polite reply sets you apart.

Use AI carefully

AI can help draft job descriptions and interview questions. Hiring decisions should stay with people, and screening should be fair and consistent.